APA   Click to copy
Valdez Mendia, J. M., & Flores-Cuautle, J. J. A. (2022). Toward customer hyper-personalization experience — A data-driven approach. Cogent Business &Amp; Management, 9, 2041384.

Chicago/Turabian   Click to copy
Valdez Mendia, J. M., and J. J. A. Flores-Cuautle. “Toward Customer Hyper-Personalization Experience — A Data-Driven Approach.” Cogent Business & Management 9 (2022): 2041384.

MLA   Click to copy
Valdez Mendia, J. M., and J. J. A. Flores-Cuautle. “Toward Customer Hyper-Personalization Experience — A Data-Driven Approach.” Cogent Business &Amp; Management, vol. 9, 2022, p. 2041384.

@article{valdez2022a,
  title = {Toward customer hyper-personalization experience — A data-driven approach},
  year = {2022},
  journal = {Cogent Business & Management},
  pages = {2041384},
  volume = {9},
  author = {Valdez Mendia, J. M. and Flores-Cuautle, J. J. A.}
}